XM Satellite Radio And Rhino Records Join Forces To Produce Exclusive XM Series And Specials
XM Satellite Radio, the nation's leading provider of satellite radio with more than 2.1 million subscribers, and Rhino Records, the world's leading pop culture label, will join forces to produce a wide range of music series and specials to be heard exclusively on XM.
Rhino is internationally known for its vast musical archives, including the enormous Warner Music Group catalog, as well as its dedication to music preservation. XM Satellite Radio shares Rhino's intense devotion to music, offering 68 channels of commercial-free music among its 120-channel line-up, with 24-hour channels ranging from hip hop to opera, reggae to bluegrass, underground rock to Broadway show tunes.
The XM-Rhino partnership is an unprecedented alliance to mine the Rhino vaults to produce in-depth specials about scores of artists, including Ray Charles, The Monkees, the Grateful Dead, Elvis Costello, Aretha Franklin, Chicago, Richard Pryor, and Dwight Yoakam, to name a few. These XM-only programs are heard on a variety of channels across the XM dial.
"XM and Rhino have joined together to create some amazing programs about artists we love. The Rhino music archives are a national treasure, and we're thrilled to have the opportunity to showcase such a premier collection of musical works. While millions of Americans know and love the songs that comprise the Rhino collection, this is the first time that they can enjoy the true depth of Rhino music on the radio," said Lee Abrams, Chief Programming Officer for XM Satellite Radio.
"With very few exceptions, it has been a long time since I've thought about radio as a vehicle for musical discovery. That all changed the first time that I fired up my XM service," says David Dorn, Senior Vice President of New Media Strategy for Rhino. "XM draws on the biggest hits, while giving equal airtime to great album tracks and lost gems. Their programmers are passionate experts who really enjoy what they're doing, and we share that same approach and commitment at Rhino. With the depth of the Warner Music Group catalog, we're looking forward to a long and productive relationship of re-connecting fans with artists they love, and even more, to turning people on to things they've never heard."
About XM Satellite Radio
XM Satellite Radio is America's #1 satellite radio service with more than 2.1 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City and Nashville, Tennessee at the Country Music Hall of Fame, XM's 2004 lineup includes more than 120 digital channels of choice from coast to coast: 68 commercial-free music channels, featuring hip hop to opera, classical to country, bluegrass to blues; 33 channels of premier sports, talk, comedy, children's and entertainment programming; and more than 20 channels of the most advanced traffic and weather information for major metropolitan areas nationwide. Affordable, compact and stylish XM satellite radio receivers for the home, the car, the computer and boom boxes for "on the go" are available from retailers nationwide. In addition, XM is available in more than 80 different 2004 car models. XM is a popular factory-installed option on more than 40 new General Motors models, as well as a standard feature on several top-selling Honda and Acura models. Passengers on JetBlue Airways and AirTran Airways will be able to listen to XM's programming in-flight later in 2004. This fall, XM will offer XM NavTraffic, a new service that will provide real-time traffic information for vehicle navigation systems. For more information about XM, visit
About Rhino Records
Based in Burbank, California, Rhino Entertainment was founded in 1978 in Los Angeles. Beginning with novelty records, then branching into archival reissues and definitive anthologies and various-artists series, the company is recognized as the world's leading pop culture label. With a commitment to a superior experience for the consumer, Rhino packs its products with bonus tracks, informative liner notes, photos, and the best sounding audio possible. Rhino's Home Video division is home to everything from oddball cult films and classic TV programs to longform live music performances and a line of action sports releases. Rhino is a part of the Warner Music Group. You can visit us on the Web at www.rhino.com
Source: Rhino Records