WEA Promotes Adam Mirabella to Senior Vice President, E-Commerce
WEA Corp., Warner Music Group's (WMG) U.S. sales and retail marketing company, today announced the promotion of Adam Mirabella to Senior Vice President, e-Commerce. He was previously Vice President, e-Commerce. Mirabella will continue to report to WEA Corp.'s President and CEO, John Esposito and will be instrumental in the further implementation of WMG's digital business strategy as well as WEA's digital sales execution and account management.
As Senior Vice President, e-Commerce Mirabella will oversee a team of account managers who coordinate directly with WMG's digital service providers and wireless carrier partners. Additionally, he will work closely with WMG's corporate business strategy group and labels to ensure the execution of the Company's online and wireless agreements.
In making the announcement, Esposito said, "Adam has clearly demonstrated an incredible ability to successfully drive digital music sales of WMG's labels and artists. He knows how to effectively execute our strategy with our digital retail partners to deliver terrific results."
Mirabella commented, "I feel very fortunate to be able to connect my passion for music with the opportunities that exist in the digital and wireless spaces. WMG is truly a place where I can be very creative."
Mirabella joined WEA Corp in 2003 as Vice President, Lifestyle Sales and was promoted to Vice President, e-Commerce later that year. He began his career at WMG in 1995 as National Director of Sales for Atlantic Records and served in a variety of management positions at the label, including Vice President, Sales/Online Retail Development. During his tenure at Atlantic Records, he developed marketing and promotional programs for such online retail partners as Amazon.com, WalMart.com and Towerrecords.com, among others. Prior to his years at Atlantic Records, Mirabella held various national sales positions at The Coca-Cola Company.
About WEA Corp.
Headquartered in New York, WEA Corp., Warner Music Group's U.S. sales and retail marketing company, was the first major music distribution company in the U.S. and has continued to set the standard for sales and marketing in the music industry for more than thirty years. In addition to the Warner Bros. and Atlantic labels, WEA distributes audio and video releases from Rhino Entertainment, Asylum Records, East/West, Word Entertainment, Warner Music Latina, and Curb Records, as well as several other labels. WEA Corp.'s E-Commerce department develops and delivers sales and marketing programs that help promote WMG's artists to online retailers and other partners. WEA Corp. has regional offices in Atlanta, Los Angeles, New York and Minneapolis.