Warner Music Group To Offer Verizon Wireless Customers In Southern California And Sacramento New Ringback Tones
Offer includes original recordings from WMG's labels Atlantic, Warner Bros., Maverick, Lava, Word and Rhino
BEDMINSTER, NJ and NEW YORK - Verizon Wireless, the nation's leading wireless service provider, announced today it has expanded its relationship with Warner Music Group (WMG) to bring music from WMG's world-renowned artists and labels to Verizon Wireless customers in master tones and newly launched Ringback Tones. The ground-breaking new Ringback Tones, now available to Verizon Wireless customers in Southern California and Sacramento, are clips of real music that replace the standard ring callers hear when they call the Verizon Wireless phone of a Ringback Tone subscriber. The agreements also provide a framework for joint efforts pertaining to marketing programs.
"Our customers want the hit-makers on their phones - from ringtones to new ringback tones - to help them express their personality and individuality. Our relationship with Warner Music Group allows us to offer our customers a wide array of artists to fit their tastes, including today's superstars, classic favorites and newer artists popular with the college crowd," said Paul Palmieri, executive director of business development for Verizon Wireless.
"We are excited to be one of the first music companies in the U.S. to offer our artists' music for ringback tones. WMG's agreement with Verizon Wireless, complementing our mastertone deal, gives music fans a highly personal way to express themselves with their favorite music and gives our artists an exciting way to connect with their fans," said Michael Nash, Senior Vice President, Internet Strategy and Business Development at Warner Music Group.
Verizon Wireless products and services are available in more than 1,200 Verizon Wireless Communications Stores, at participating Best Buy, Circuit City and RadioShack locations and on the Web at www.verizonwireless.com.
About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 42.1 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To receive broadcast-quality video footage of Verizon Wireless operations, log onto www.thenewsmarket.com/verizonwireless.
About Warner Music Group
Warner Music Group, with its broad roster of new stars and legendary artists, is the world's largest privately held independent music company. The company is home to a collection of the best-known record labels in the music industry including Atlantic, Elektra, Lava, Maverick, Nonesuch, Reprise, Rhino, Sire, Warner Bros. and Word. Warner Music International, a leading company in national and international repertoire operates through 37 affiliates and numerous licensees in more than 50 countries. Warner Music Group also includes Warner/Chappell Music, one of the world's leading music publishers, with a catalog of more than one million copyrights worldwide. For more information about Warner Music Group, visit our corporate website at www.wmg.com.