Warner Music Group and MobiTV Partner on Original Artist Programming
First Music Company to Bring Content Created and Conceived by Linkin Park and Other WMG Artists Directly to All MobiTV Platforms
Warner Music Group Corp. (NYSE: WMG) and MobiTV, Inc., the global leader in mobile and broadband television and music services, today announced the exclusive availability of WMG artist-branded TV channels across MobiTV's vast mobile and broadband platforms.
Beginning in February, MobiTV subscribers in the United States can view unique video programming conceived and created by their favorite WMG artists.
WMG artists including Linkin Park are expected to go behind the camera and direct original video programming to populate their personally branded MobiTV channels. Content will include original video filmed by and featuring artists, as well as music videos from the expansive WMG catalogue. Videos will be updated on a monthly basis.
"Our partnership with a mobile leader like MobiTV is another way that WMG is harnessing the promise of the mobile platform to better connect our artists to their fans' video watching experience,” said George White, Senior Vice President, Strategy and Product Development, WMG.
“We want to stimulate the music industry with the best videos, TV shows and artist programming, while ensuring all parties get paid in the process,” said Nancy Levin, executive producer of Music Television for MobiTV. “Because of this partnership we are able to sweeten our library even more for our one million plus subscribers and we look forward to a long, successful partnership with WMG.”
MobiTV subscribers currently can view video content from WMG's extensive library of music videos, including videos from artists Green Day, Mana, My Chemical Romance, Pretty Ricky, Red Hot Chili Peppers, directly to their mobile phones and personal computers.
Initially, MobiTV will offer the additional content provided by WMG on its four genre-focused music channels in the areas of hip-hop, pop, rock & metal, and alternative.
MobiTV, Inc. (www.mobitv.com [ http://www.mobitv.com/ ]) is leading the convergence of television, film and music content across the mobile and personal computing markets. The Emmy® Award winning service has more than one million subscribers and offers popular TV and digital radio channels from top labels, networks and cable providers. The MobiTV® service is available in the US through AT&T, Sprint, Cingular, Alltel; the UK through 3UK and Orange; in Canada through Bell Canada, Rogers and TELUS Mobility; in Latin America through América Móvil, Claro and Telcel; and other regional carriers internationally. Founded in 1999, MobiTV is a privately-held company headquartered in Emeryville, CA.
About Warner Music Group
Warner Music Group became the only stand-alone music company to be publicly traded in the United States in May 2005. With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Atlantic, Bad Boy, Elektra, Lava, Maverick, Nonesuch, Reprise, Rhino, Rykodisc, Sire, Warner Bros. and Word. Warner Music International, a leading company in national and international repertoire operates through numerous international affiliates and licensees in more than 50 countries. Warner Music Group also includes Warner/Chappell Music, one of the world's leading music publishers.
Source: Warner Music Group