Warner Music Group And M-Qube Announce Group-Wide Mobile Content Agreement For World Renowned Record Labels And Artists
Agreement allows labels and artists to reach fans and promote their music by taking advantage of the mobile music channel
NEW YORK, November 16, 2004 - Warner Music Group (WMG) today announced a multi-faceted agreement with m-Qube, a leading enabler of mobile content and applications, to create and deliver ringtones, images, messaging and other mobile content to music fans in the U.S. This agreement covers Warner Music Group's world-renowned record labels and artists.
Said Michael Nash, senior vice president, Internet Strategy and Business Development at WMG: "With m-Qube, Warner Music Group's labels and artists have more ways to reach fans and promote their music by taking advantage of the growing mobile music market. By working collaboratively with our labels and their artists, m-Qube can help us offer a superior consumer experience as we make a wide variety of mobile content and delivery options available."
Said Jeffrey Glass, CEO, m-Qube: "We are excited to be working with Warner Music Group and to help them implement their cutting edge vision for how music and artists will be presented in the mobile channel. The comprehensive WMG approach to mobile will make their label and artist's music easily accessible to the U.S. mobile market and will create a healthy new revenue stream for all participants."
Fans who visit WMG's label web sites and artist sites can download master and polyphonic ringtones directly to their mobile phones with charges appearing on their monthly phone bills. m-Qube enables WMG label and artist sites to connect directly with the U.S. wireless carriers to transport and bill mobile content.
Currently, many WMG artists including REM, Red Hot Chili Peppers, Trapt, Trilleville, Lil Scrappy, Crime Mob, Big & Rich and The Flaming Lips offer ringtones through m-Qube-powered mobile web stores and additional artist sites will launch in the future.
Additionally, WMG's Rhino Records and m-Qube have recently launched a mobile content store on Rhino.com featuring the most extensive mobile collection available of classic catalog ringtones and graphics, as well as mobile games. Rhino will also launch an m-Qube-powered mobile application version of the label's hugely successful Rhino Musical Aptitude Test, or RMAT, where subscribers can test their music trivia knowledge while competing against each other for monthly prizes.
About Warner Music Group
Warner Music Group, with its broad roster of new stars and legendary artists, is the world's largest privately held independent music company. The company is home to a collection of the best-known record labels in the music industry including Atlantic, Elektra, Lava, Maverick, Nonesuch, Reprise, Rhino, Sire, Warner Bros. and Word. Warner Music International, a leading company in national and international repertoire operates through 37 affiliates and numerous licensees in more than 50 countries. Warner Music Group also includes Warner/Chappell Music, one of the world's leading music publishers, with a catalog of more than one million copyrights worldwide. For more information about Warner Music Group, visit our corporate website at www.wmg.com.
m-Qube is headquartered in Boston, Massachusetts with offices in Redmond, Washington and Toronto, Ontario. m-Qube enables world-class companies to build a mobile channel by providing the most comprehensive technology and services available. The company provides a single interface for connectivity, an extensive content catalog, application development, monitoring, billing and transport to enable brands of all types to offer their consumers a wide variety of mobile products including ringtones, images, messaging, games and other mobile applications. m-Qube has the ability to distribute interactive content to more than 160 million wireless subscribers.
The company's strategic wireless partners include Verizon Wireless, Cingular Wireless, Sprint PCS, AT&T Wireless, T-Mobile USA, Nextel, US Cellular, Cincinnati Bell Wireless, Dobson Communications, MTS, Bell Mobility, Rogers Wireless, Telus Mobility, Microcell Solutions, SaskTel and Aliant Mobility. For more information, please visit us at www.wmg.com