Rhino Records and Verizon Wireless Launch Rhino Retro Club
New Subscription Service Offers Verizon Wireless Get It Now Subscribers Ringtones, Wallpaper and Content from Leading Catalog Music Label
Rhino Records and Verizon Wireless, the nation's leading wireless provider, today announced the debut of the Rhino Retro Club, a new service available exclusively to Verizon Wireless Get It Now(R) customers. Verizon Wireless customers with select Get It Now-enabled phones can now download the Rhino Retro Club application and access ringtones, wallpapers and other digital content from famous Rhino and Warner Music Group artists.
Verizon Wireless customers of all ages now have access to their favorite oldies-but-goodies by downloading Rhino Retro Club onto their Get It Now-enabled wireless phones. Available through Verizon Wireless' Get It Now virtual store, the Rhino Retro Club connects its members to some of the greatest popular music of the past half-century. With plenty of titles to choose from, Rhino Retro Club offers customers the ability to browse through and choose songs from their favorite artists including, Aretha Franklin, The Doors, The B-52s, Echo & The Bunnymen, and Chicago.
"The Rhino Retro Club offers a great opportunity for fans in a mobile environment to re-connect with the great music they grew up listening to, and for younger consumers to discover the best of music's past," said David Dorn, senior vice president of new media for Warner Strategic Marketing. "As the world's leading catalog music label, Rhino is perfectly positioned to bring our expertise to the wireless world, and we're very excited to be working with a leader such as Verizon Wireless."
Verizon Wireless Get It Now customers can gain access to news, artist bios, album recommendations, and music trivia drawn from the vast Rhino catalog by downloading Rhino Retro Club onto their Get It Now-enabled handsets. Customers will receive one free ringtone and one free wallpaper when they download Rhino Retro Club for $3.99 monthly access.
Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications. Rhino Retro Club content can be downloaded over the air, without hooking up to a PC or going into a Verizon Wireless Communications Store.
Verizon Wireless products and services are available in more than 1,200 Verizon Wireless Communications Stores, at participating Circuit City and RadioShack locations and on the Web at http://www.verizonwireless.com [ http://www.verizonwireless.com/ ]. For more information on Get It Now, visit http://www.verizonwireless.com/getitnow [ http://www.verizonwireless.com/getitnow ].
About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 40 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at http://www.verizonwireless.com [ http://www.verizonwireless.com/ ]. To receive broadcast-quality video footage of Verizon Wireless operations, log onto http://www.thenewsmarket.com/verizonwireless [ http://www.thenewsmarket.com/verizonwireless ].
About Get It Now
Get It Now from Verizon Wireless puts a virtual software store inside a wireless phone. Customers with Get It Now-capable phones can download applications over the air and purchase them from their phones. getTXT, getIM and getEMAIL help customers stay in touch and communicate with others. GetGAMES keeps customers entertained, while getGOING applications, made for today's mobile lifestyle, offers restaurant location services with maps, directions and more. View and share digital photos with getPIX, check out Web cams with getFLIX or identify incoming callers by assigning a unique ring with getTONES. getALERTS keeps customers informed while getBROWSING lets them access the Web from their wireless phone.
About Warner Strategic Marketing
Based in Burbank, California, Warner Music Group's Warner Strategic Marketing division serves as the central catalog development, licensing, soundtrack, and television marketing area for the corporation. Consisting of Rhino Entertainment, Warner Music Group Soundtracks, WSM Home Video, Warner Special Products, and WMG's Television Marketing department, WSM develops, markets, and promotes both audio and video products from the vast WMG catalog. The division is also responsible for licensing WMG's music for film, television, and video game uses, and for creating custom premium products. Additionally, WSM develops soundtrack opportunities for release by WMG labels.
Get It Now is a registered trademark of Verizon Wireless.
Source: Warner Strategic Marketing