Kid Rhino And Barbie(TM) Team-Up For Barbie(TM) Hit Mix Album With Kid-Friendly Versions Of Chart-Topping Singles

03/18/04

Barbie(TM) Hit Mix Album Avaiable In Stores April 6

Today Kid Rhino and Mattel are partnering for the release of BARBI(TM) HIT MIX, a fun-filled CD featuring kid-friendly soundalike renditions of today's hottest tracks.

An album sung by kids for kids, BARBIE(TM) HIT MIX bounces with big singalong versions of Outkast's "Hey Ya," Hilary Duff's "Come Clean," Britney Spears' "Baby One More Time," Jessica Simpson's "With You," Michelle Branch's "Breathe," Christina Aguilera's "The Voice Within," and many more, all performed at a pace that's fun and easy to follow.

"We're thrilled to team with Mattel on this exciting project," says Andrea Kinloch, Rhino Entertainment's VP of Strategic Marketing. "It's an opportunity for Rhino's family division to collaborate with the No. 1 girls' entertainment brand and create a hit-filled soundtrack for Barbie(TM), an American classic."

"We are delighted about the opportunity we have with Rhino," said Mary Rafferty, Sr. Director, Mattel Inc. "Music is a new category for Barbie Consumer Products, and we couldn't ask for a better partner. We look forward to success with Barbie(TM) Hit Mix."

At a time when kids' sing-along albums continue to dominate the Billboard Children's top audio charts (selling more than 1.5 million copies per year) the release of BARBIE(TM) HIT MIX is perfectly timed, combining the brand power of the best-selling fashion doll (more than 1 billion sold) with a wide variety of newly recorded soundalike versions of current chart-toppers.

BARBIE(TM) HIT MIX will receive significant branding and promotional value elements across all media: national television and radio advertising. BARBIE(TM) HIT MIX will be available April 6 at all retail outlets and at www.kidrhino.com [ http://www.kidrhino.com/ ] for a suggested retail price of $18.98 for the CD and $12.98 for the cassette.

About Mattel

Mattel, Inc., (NYSE: MAT, www.mattel.com [ http://www.mattel.com/ ]) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. The Mattel family of toys and games is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl®, and Fisher-Price®, which also includes Little People®, Rescue Heroes(TM), Power Wheels®, as well as a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in 36 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands --- today and tomorrow.

About Rhino

RHINO ENTERTAINMENT BOILERPLATE: We started in 1978. We're a division of the Warner Music Group. We consist of Rhino Records, Rhino Home Video, and Kid Rhino. Our catalog contains more than 3,000 things. The sound quality and creative packaging of our audio, video, and children's titles are second to none. We have a Web site http://www.rhino.com [ http://www.rhino.com/ ]. People like us. The end.

Source: Rhino