Warner Music Group Names Justin Nesci, Senior Vice President, Digital Media and Sponsorship Sales
Veteran Advertising and Media Executive Will Develop and Lead Company's Worldwide Advertising Sales and Marketing Operations
Warner Music Group Corp. (NYSE: WMG) today announced the appointment of Justin Nesci as Senior Vice President, Digital Media and Sponsorship Sales. Nesci reports to Dan Pelson, WMG's Senior Vice President, Global Consumer Marketing. He will be based in the company's New York City headquarters.
Working with WMG's recorded music and music publishing divisions, Nesci will oversee the company's worldwide online and mobile advertising sales strategy. Specifically, Nesci will collaborate with advertisers and marketers to develop a variety of brand sponsorship, strategic partnership and integrated marketing solutions using WMG's video-based content and its network of websites, as well as other music and music-related content it distributes.
Currently, WMG manages or maintains a network of 750 websites that collectively reach more than 10 million unique users on a monthly basis.
“Justin is a rare advertising executive who combines significant digital marketing experience with the perspective of a major media and entertainment company. As WMG continues its evolution into a diverse, music-based content and services company, advertising sales will become an increasingly important component of our effort to monetize our interaction with consumers,” said Pelson.
Justin Nesci added, “Warner Music Group is producing a tremendous amount of video for distribution on the web and maintains a collection of some of the most innovative, engaging and well-known websites in music and entertainment. I'm looking forward to working with the advertising community to communicate the appeal and popularity of these web assets and brands, and to initiate some exciting opportunities for marketers to reach music fans in an entirely new way.”
Before joining WMG, Nesci worked at MTV Networks as a Vice President in the Kids and Family Group where he managed the national advertising sales team and developed the advertising sales strategy for Nickelodeon Online. Earlier he worked at International Management Group as a Vice President in the sports and entertainment agency's Technology Strategy Group.
Previously, Nesci was a Senior Vice President, Sales and Business Development, at Bolt, Inc., recognized as the first social network focused on teens. Earlier he developed advertising sales and sponsorship opportunities at E! Networks. Nesci earned his bachelor of arts from Brown University.
About Warner Music Group
Warner Music Group became the only stand-alone music company to be publicly traded in the United States in May 2005. With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Bad Boy, Cordless, East West, Elektra, Lava, Maverick, Nonesuch, Perfect Game, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word. Warner Music International, a leading company in national and international repertoire, operates through numerous international affiliates and licensees in more than 50 countries. Warner Music Group also includes Warner/Chappell Music, one of the world's leading music publishers.
Source: Warner Music Group