Atlantic Records UK Releases The First CD With Selectable Ringtone Capability

03/23/05

Atlantic Records UK has announced today that the Fabolous single "Baby", released on 21st March, contains integrated software enabling purchasers to select any thirty-second section of the single to download as a mobile realtone. To create the CD, Atlantic Records UK has partnered for the first time with Bounce Technology, the developers of the software which is known as MyTone.

This release also becomes the first CD with a realtone download incorporated into the price of the single.

"Baby" is the second single from the acclaimed album "Real Talk" released in November 2004. This was the third album from the New York born rapper whose previous releases have both sold over a million copies worldwide.

About Warner Music International:

Warner Music International, a leading company in national and international repertoire, is headquartered in London and operates through 37 affiliates and numerous licensees in over 50 countries.

About Bounce Technology:

Bounce Technology is a leading mobile software developer. MyTone is the latest in a line of applications, including the award winning Fireplayer, that enable a richer experience for mobile users. Founded in 2001, Bounce has worked closely with major record companies, consumer brands such as Coca-Cola (in one of its first online music campaigns) and network operators such as Orange. Information about MyTone and Fireplayer can be found at www.fireplayer.com. Or www.bouncetech.co.uk. For more information, please contact Bounce Technology on 0870 460 6261