Max Lousada is Chairman & CEO of Warner Music UK (WMUK) and is responsible for overseeing the UK family of labels and imprints, including Atlantic Records, Asylum, East West, FFRR, Nonesuch, One More Tune, Parlophone, Reprise, Roadrunner, Rhino and Warner Bros Records, as well as the UK arm of ADA and Warner Music Artist and Label Services.
Max previously headed up Atlantic Records UK for nine years, during which time he built an award-winning team and a strong roster of artists, including: Ed Sheeran, Paolo Nutini, James Blunt, Rudimental, Plan B, Lykke Li, Rumer, Marina and the Diamonds and Birdy. Max also presided over the UK success of Atlantic's international roster including acts such Bruno Mars, Fun., Paramore, Death Cab For Cutie, Jason Mraz and Janelle Monáe.
Prior to Atlantic, Max was head of A&R at Mushroom Records where he signed ambient dance act Zero 7 and played a key role in the development of their 2001 debut album Simple Things. Max was also involved in the careers of Mushroom acts such as Muse, Ash and Garbage.
In June 2014, Max was named Chairman of the BRITs Committee, which is responsible for the creative direction of the show, management of the Award categories, artist line up, Voting Academy and the digital and media strategy.