Max Lousada is CEO, Recorded Music, for Warner Music Group (WMG) and is responsible for overseeing all of WMG’s global Recorded Music operations, including Atlantic, Warner Bros., Parlophone, Warner Music Nashville, Global Catalog/Rhino and Warner Classics, as well as WMG's international Recorded Music affiliates and WMG’s Artist & Label Services divisions, WEA and ADA.
He previously served as Chairman & CEO of Warner Music UK (WMUK), where he oversaw the UK family of labels and imprints. There, he and his team consistently grew market share, broke chart records, and released music that achieved global success. Since 2013, Lousada expanded Warner Music UK’s repertoire centers to serve a broader range of artists, playing an instrumental role in the integration of Parlophone into WMUK, as well as reviving the East West Records imprint and launching dance music imprints within each of the UK’s front line labels. In addition, he has strengthened the company’s creative capabilities with the launch of The Firepit, a video content division, innovation lab and state-of-the-art recording studio.
Max previously headed up Atlantic Records UK for nine years, during which time he built an award-winning team and a strong roster of artists, including: Ed Sheeran, Paolo Nutini, James Blunt, Rudimental, Plan B, Lykke Li, Rumer, Marina and the Diamonds and Birdy. Max also presided over the UK success of Atlantic's international roster including acts such Bruno Mars, Fun., Paramore, Death Cab For Cutie, Jason Mraz and Janelle Monáe.
Prior to Atlantic, Max was head of A&R at Mushroom Records where he signed ambient dance act Zero 7 and played a key role in the development of their 2001 debut album Simple Things. Max was also involved in the careers of Mushroom acts such as Muse, Ash and Garbage.
In June 2014, Max was named Chairman of the BRITs Committee, which is responsible for the creative direction of the show, management of the Award categories, artist line up, Voting Academy and the digital and media strategy.